Junior Product Manager
We are
searching for a Junior Product Manager for our operations at our facility
located in Mozzecane, (Verona), The Product Manager will be heavily involved
with product analytics and matching the needs of our customers, the market, and
production capabilities. Works closely with Sales, Engineering and Product Development
to deliver to customer expectations and according to corporate strategies.
She/He will
work in coordination with Marketing & Communications to define the
go-to-market strategy, helping them understand the product positioning, key
benefits, and target customer.
She/He
should enjoy spending time in the market to understand the problems, and find
innovative solutions for the broader market. This role should be able to
communicate with all areas of the company, including also the sister companies
specialized in different businesses, like Manni Green Tech and Isopan.
Responsibilities:
·
Provides
in-depth market, industry, competitive analysis
·
Initial
contact with client engineers to promote company product offerings. Special
focus on creating relationships and networks in order to build engaging case histories.
·
Contribute
to the development of short- and long-term business and marketing plans.
·
Analyze
customer research, current market conditions, market trends and competitive
information to identify opportunities for launching new and existing products
into both new and existing channels
·
Develop
Design Guides defining key customer requirements
·
Create,
maintain, and execute digital campaigns around Sales development efforts,
events, product launches, trade shows, contests and any other relevant
marketing activities
·
Generate
lead and to create and maintain lead database system
·
Identifies, manages and monitors the multiple touch
points of the lead journey from customer acquisition, leads nurturing,
retention through digital marketing activities
·
Implement
a distribution strategy for the digital contents through digital ADV, SEO and SEM
efforts, drives qualified paid and organic traffic via search advertising and
page optimization, creation of landing pages, content editing, blog writing,
call-to-action statements, headlines, keyword research
·
Work
with and manage external partners as needed to achieve effective contents for
the target audience
·
Organize
events – trade shows, conferences.
·
Prepare
and present training materials for presentation to customers
·
Develop
and manage with the support of external agencies BTL informational, promotional,
and marketing collateral and graphic design
Professional Experience :
·
The
candidate has a bachelor's degree in Marketing and Communications, with 2-3
years of Previous experience in a marketing-related role, preferred a Product Management
experience.
·
Comprehensive
understanding of the digital ecosystem and web, CRM, mobile, social media.
·
Experience
in coordinating SEO/SEM, marketing databases, DEM, social media and advertising
campaign efforts.
·
Solid
knowledge of web and mobile analytics tools (e.g., Google Analytics).
·
Experience
in building online audiences and buyer persona research.
Requirements:
·
Working
within a matrixed organization
·
Product
line analytical skills (i.e. profit / loss)
·
This
position requires travel to customer and non-customer sites up to 20%
·
Interest
for sustainability and the environment
·
Must
be fluent in Italian and possess a good command of written and spoken English.
·
Expert
knowledge of Microsoft Office
·
Web
programming knowledge is an asset